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Write a press release

35 Quick Tips for Writing A Press Release

By Catherine Franz

 

 

Related Articles

See main  WRITING ARTICLES PAGE

More articles with a focus on the business of writing

Create A Marketing Plan For Your Writing

Writers, like all business people, need a marketing plan. But how do you create one? Just answer the questions in this article.

Layout press release


1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).


Format press release


13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
     message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very  

     beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
      problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail  or envelope.

 


Information to Include

 


24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
     Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
     in press section of your web site. No stock images.
29. No cover letter.


Distribution

 


29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of envelope.
35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade  

     journals in your industry; print magazines on the topic; online agencies that    

     distribute news releases.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, 15 year business coach, specializes in marketing and nonfiction writing, She is available for 1-on-1 and group support. She also instructs teleprograms and workshops. Additional articles, ezines, and blog available at: http://www.AbundanceCenter.com.